MKT 331: Advertising 4 credit hours Prerequisite: MKT-230 In this course, we will examine advertising strategy and explore the planning and execution of advertising. Among the topics discussed are an introduction to marketing research, setting advertising objectives and budget, creating ads, media strategy, creative strategy, measuring advertising effectiveness, and integrated marketing communication elements. The course emphasizes the management of advertising campaigns from development to completion and the integration of advertising as part of strategic marketing efforts. 10/16/2023-12/13/2023 Distance Learning Days to be Announced, Times to be Announced, Room to be Announced