2023SU Principles of Marketing (MKT-230-ON)

MKT 230: Marketing 3 credit hours Company survival and growth in the coming years will require a move toward global marketing with its many potential rewards and risks. This course demonstrates the role of marketing in the organization, explores the relationship of marketing to other functions, and helps students learn to make marketing decisions in a global business environment. The course shows how effective marketing builds on a thorough understanding of buyer behavior to create value for customers and how that behavior varies in different country markets. Students learn how to control the elements of the marketing mix-including product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably. Offered fall and spring. 06/26/2023-08/12/2023 Distance Learning Days to be Announced, Times to be Announced, Room to be Announced